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Social Media Strategy for Business Workshop – Aylesford
November 8, 2022 at 10:00 am - 2:30 pm
This 4-hour interactive workshop will provide you with the knowledge and tools to create your own actionable strategy for your social media.
A clearly defined social media strategy, which is aligned with your business objectives, is an essential foundation for your organisation’s efforts on social media.
Ideal for small businesses, startups and solopreneurs, this 4-hour interactive workshop will provide you with the knowledge and tools to create your own actionable social media strategy. You will come away with a clear plan for your social media marketing, to help you achieve your business goals.
We will cover:
• An introduction to social media marketing, the benefits of social media for business and why having a social media strategy is important
• Setting SMART social media goals based on your organisation’s business objectives
• Understanding your key audiences and creating social media user personas for these audiences
• Selecting the right social media platforms to focus on, based on your audience personas
• Auditing your current platforms (if applicable) to understand what is working, any improvements required and monitoring your competitors’ activities
• Refining your business tone of voice for social media
• Developing a content strategy for your business including a general overview of content types, what and when to post
• Social media metrics for measuring results
The workshop will be delivered using a hands-on, step-by-step approach, with plenty of opportunities to ask questions. Practical tips and appropriate examples from B2B and B2C industries will bring the learning to life.
Workshop Location
The workshop will be held in The Boardroom at The Hive at Edenwood, Blue Bell Hill, Aylesford.
Free parking is available on site.
Workshop Format
Arrival from 9.45am when tea and coffee will be served and you will have the chance to meet and network with other participants. The workshop will begin at 10.00am.
Groups will be a maximum of 10 people so you will have plenty of opportunities to ask questions.
We will take a half-hour break at approximately 12pm when a buffet lunch (included in the ticket fee) will be served.
The workshop will finish by 2.30pm after we’ve covered any additional questions you may have.
What To Bring
You will receive printed worksheets which can be completed during the workshop, and added to after the session as you continue to refine your social media strategy.
It’s a good idea to bring along some paper and a pen to take additional notes. It is not necessary to bring a laptop or smartphone for this workshop unless you prefer to take notes that way.
Refund Policy
Please note that tickets to this event are non-refundable unless the event is cancelled or postponed by the organiser.
If you are unable to attend the event after placing your order, you can transfer your ticket to an alternative event date, if available.
If no other event dates are available on Eventbrite, please contact [email protected] and we will endeavour to move your booking to a future workshop date.
